London born designer Craig Green established his namesake label in 2012, upon graduating the Fashion MA at Central Saint Martins. With an evolving cult-like vision, he has quickly carved a unique position amongst the city’s most innovative menswear designers.
Marrying concepts of uniform and utility with a distinct streak of showmanship, Green’s runway presentations have been a much anticipated fixture of London Collections: Men since Autumn/Winter 13. Though notorious for their dramatic and deeply emotive qualities, each show is firmly rooted in the subtle development of simple signature pieces. The clearest example of this is the worker jacket, which appears consecutively.
Green’s unique offering of substance within spectacle, has gained some of the world’s most prestigious stockists, including Dover Street Market, 10 Corso Como, Selfridges, Barney’s, Joyce and Galeries Lafayettes. Steadily evolving into a name of international renown, Craig Green designs have been featured in several major exhibitions. Most notably ARRRGH! Monsters in Fashion by Atopos cvc at La Gaîté lyrique, Paris, and China: Through the Looking Glass at The Metropolitan Museum of Art, New York.
Check out his SS16 campaign, shot by Amy Gwatkin and styled by Vincent Levy.