GUIDI PLASTER CASTER PROJECT

How our new installation in store was born (courtesy of Guidi). This amazing artwork has been crafted in an old plaster laboratory in Tuscany, while skilled hands worked to make plaster casts of Guidi most popular styles.

 


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In 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo established “Conceria Guidi Rosellini” in Pescia, Tuscany. Here the art of leather tanning can be traced to the middle age, when a guild of tanners and shoemakers existed since the XIV century.

Ruggero Guidi is actually running the tannery and he spent his time and energy looking for the perfect balance between advanced technologies and respect for his heritage of traditions and skills. The “Conceria Guidi Rosellini” his well known in all over the world: the most demanding designers ask to guidi for special leathers and treatments, he always finds how to get exactly what they want.

Passion for leather and respect for its tradition are the only meanings of Guidi‘s shoe collection project. He refuses the mass production logic being focused on his own independent research beyond all the tendencies. Shoes for all those who really want something unique with a twist of tradition. Shoes that only a craftsman would be able to make, coming in soft, candid hides or in a distressed, strong smelling, thickend leather. Guidi is synonimous with the tie existing between the object and its possessor.
Check out the video below.
 

https://vimeo.com/148598320