For Autumn/Winter 2015, Kanye West and adidas Originals unveil YEEZY SEASON 1, a collection of apparel and footwear that cherishes universality and timelessness. Described by West as the world’s first “solutions-based” clothing line, the individual pieces define a style that matches the relentless pace of contemporary lives. “I don’t want the clothes to be the life,” he says. “I want the clothes to help the life.”
With this collection, West’s goal is to absolve consumers of dressing’s daily stress by creating a line of high-quality essentials that can be freely combined in infinite ways—“like Legos,” he says. For the designer this means stripped-down, comfortable, and unpretentious clothes for a “modern jet-set couple,” pieces to be worn from the gym to the office to a meeting to the airport and everywhere in between. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and an ease.” Layered together and worn haphazardly with an un-precious cool, the YEEZY pieces present all the elements of modern dressing.
West defines a silhouette of considered volume—billowing and oversize on top, tight and trim around the bottom—based largely on his personal sense of style. A study in contrasts like street-luxury and new-vintage, the clothing shapes a modern fashion dichotomy. West adheres to subtle, evocative color-ways of camel, olive, chocolate brown, blue gray, and camouflage, with injections of bright cranberry. This mostly neutral palette allows limitless combinations and expressions within the collection—foolproof, easy, ready to wear.