SHAYNE OLIVER ABOUT HOOD BY AIR FW15

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Hood by Air‘s Shayne Oliver has been selected as Special Guest at Pitti Uomo 87, and backstage after the show the american designer expressed us – as he called it – the ‘special project’ he has created just for the occasion. He really wanted to mesh up HBA’s dna and freedom of expression with Italian menswear heritage and our specific fashion system in general. After having been promoted by LVMH, infact, Hood by Air’s brand, team and production, have moved to Milan, and that change of mind and background is what he wanted to show us: his way of working in town and putting his action into this place. Shayne Oliver also stressed the fact that Hood by Air is really about a time-capsule operation, ‘we know what we wanted, we know what we want’ and with the collections just concretely convey the messages they all have in their minds, ‘throwing ideas out there and let people interact with them’. Check it out.

 

 

 

 

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