Y/PROJECT appeals to individuals who have a strong eye for details and an appreciation for artisanal craftsmanship. Known for its distinctive cuts and leather treatments, the collections propose a complete silhouette ranging from leather coats, tailored jackets + pants and accessories that embody an emotional atmosphere, inner strength and rugged masculinity adapted to an urban lifestyle.

A young Paris-based luxury menswear label launched in 2010 by Yohan Serfaty and Gilles Elalouf, two friends united in their desire to create an original, avant-garde wardrobe for men. Based on Yohan’s continuous experimentations on different materials and the development of new cloth architectures, each collection focused on surprising with unexpected but timeless pieces, presented during an artistic performance.

In 2013, Glenn Martens, who had been Yohan’s first assistant, was named Creative Director. While remaining faithful to the brand’s codes, Y/PROJECT continues the evolution and will launch a womenswear capsule collection during the AW14 season.