Damir Doma took us to his place in Rue de Beaubourg to present us one of his most intimate and conceptual collection. And there was neither show nor models, but actually a film, an art installation, an in-house magazine and inanimate mannequins: Damir Doma Men’s Spring/Summer 2015 Exhibition was really about the idea of ‘creating contents’, ‘showing the world around the clothes’, recreating the story behind the brand and better explaining what’s in Damir Doma’s mind. The showroom has been transformed into a gallery, with this made-to-measure hand-cut backlit folding screen as the background scenography for the mannequins, dressed up with the stand-out pieces of the collection. To literally display the presentation, a non-narrative film has been projected, starring six models/artists in this Paris’s 11éme warehouse: a twine of natural light, neon and smoke perfectly conveying the inspirations and the concept of observing nature and its spontaneous yet perfect order and disorder. Finally, the magazine remarked once again this idea of recreating this abstract moodboard, with significant images (details, portraits, textures) and coupled words like ‘everyday rearranged’, ‘unplanned pattern’, ‘marking signals’, ‘alternative reality’, ‘unconventional composition’, ‘natural reorder’, ‘spontaneous access’ … Everything spoke for itself. Through these writings we can see Damir Doma’s aim to focus his reflection on pattern and textures, taking inspiration from nature’s symmetry and irregularities; in particular flowers and their markings (as well as Mérit Oppenheim ‘Portrait with Tattoos’) have been taken as references and reported on clothes. This play of opposites has to be seen also in the balance between creativity and practicality, elegance and casualness: a research toward perfect simplicity has been done for Damir Doma Spring/Summer 2015, never missing to be design.
Check out the video interview below to discover more.
Posted by ANTONIOLI.EU