“… Bohémien is the practice of an unconventional lifestyle, often in the company of like-minded people, with few permanent ties, involving musical, artistic, or literary pursuits.”
Bohémien starts from the idea of two young Swiss with the passion for research in the design and fashion world. Portrayed threw a new line of t-shirts, produced in small quantities, the aim is to develop a collection that illustrates the concept of the bohémien: non-conventional, impulsive, passionate, creative and minimalistic.

Here the Q&A to discover something more about Bohémien, and the peculiar vision of the designers behind the brand.



What was your first fashion memory, and how fashion entered your life?

Michele – I think that, according to my own idea of fashion – ever changing -, defining just a single memory or experience, would be a bit constraining. The string of events and my own background made me always closer and closer to the fashion world.

Fashion entered my life through the streets, the stores, the magazines – offering me the change to see and discover always different stories and situations. That’s fashion for me: an evolutions of stylistic choices, always hanging in the balance between past and future.


Could I please ask you to define your aesthetic vision?

Firstly,  I’d like to define my personal idea of aesthetics. Architecture, my real world, has taught me that beauty, precision and contemporaneity express their core in the best way when unnoticed.  Inexperienced eye can’t neither see it, while the capable one stops to admire that, also if absorbed in the background.

That’s beauty for me: something modern, matching perfectly with the tradition, catching everyone’s attention, but also to be found out and understand gradually. Aesthetics has to be simple, precise and timeless.

I can’t find anything more perfect than a grey suit with a white shirt, both classical elements, that, thanks for their versatility, become modern objects with a fair game of details: volumes, shapes and tones. These ideas can be applied to everything, from the grey suit to the Beton wall: everlasting elements, perfect if set in the right way.


Where do you catch your inspiration from? And in particular what’s the main inspiration behind this Fall/Winter 2013-14 collection?

It’s important to highlight that Bohémien is a team work, mine and of my partner Luca, an Interior Design student; he works together with me at the creation of all the different Capsule collections.

Our ideas surely comes from architecture, art and literature. Looking at our project, it’s quite obvious that architecture is a strong influencer: Mies Van der Rohe, Tadao Ando, Vincenzo de Cotiss just to mention a few. Or Abstract Expressionism, works like Mark Rothko’s and Jo Baer’s, that just using simple shapes and textures manage to create art, concepts and give life to passions.

Our name itself, Bohémien, is about literature and recalls to a quite specific period. It’s has been almost a provocative choice. Also contemporary artists, like Danh Vo or Alija Kwade, are scaring our path, especially mine since I’m always moving between London and Berlin.

Not to be miss, also the street work is a strong source of inspiration for our work; street is where fashion lives and shows itself to people.

Our main aim is to present specific stylistic ideas, using just a common item as it’s a t-shirt. Our artistic influences manifest in the choice of using geometric shapes, textures and images. The clarity of a line becomes a volume just adding the cement texture, ordinary photos develop inside squared boxes, quotes tell about our ideas – reaching our purpose, to bring a little project among people.


Do you have any muse, a kind of woman/man you take inspiration from and whom you design for?

We’re rookies, and so we don’t have the ambition to dress just a kind of people; that’s neither our will. Our product has to be for everyone, it should be worn by every person, it has to be nice on every kind of style. Fashion is a form of art, and art is for everyone. Street culture well explains this idea, going beyond boundaries and cliche.

Hedi Slimane is surely a big inspiration for me, I have always appreciated his artistic picks; his link with past cultures and photography inspire and exalt me. Surely he has a deep influence on our work, even if his idea of fashion is totally opposing to ours.

Other strong influences comes from more street cultures, the main example to be mentioned is Givenchy’s Riccardo Tisci; his work for the French maison is something unique, he has created a myth around t-shirts – worn by everyone. And he’s at the same time a muse of famous music artists, he has become something that literally deals with contemporary art.


How much your life and mainly your work is influenced by our by now 2.0 reality?

Totally, we’re sons of our time. Fashion, like art and architecture is on web, as well as inside cities and magazines / books.

Popular magazines invests on web, bloggers are always more important, talents are scouted through the internet. It’s quite inevitable that also our work is influenced by this mechanism, that’s fast, truthful and huge. As I said before, Bohémien has to be worn, put on and  experienced; web is the ruling place for all this.

It’s also important to underline that web is also a main source of inspiration: blog, tumblr, website, Facebook, journal, and so on. All new, updated and fresh elements, where you can swap toughs and take hints from. Of course, it has also its cons: it’s easy to miss the link with the reality, forgiving that everything has to be lived on the street.




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