“No sooner had the warm liquid mixed with the crumbs touched my palate than a shiver ran through me and I stopped, intent upon the extraordinary thing that was happening to me. An exquisite pleasure had invaded my senses, something isolated, detached, with no suggestion of its origin. And at once the vicissitudes of life had become indifferent to me, its disaster innocuous, its brevity illusory…. I had ceased now to feel mediocre, contingent, mortal.”
Marcel Proust (A La Recherché Du Temps Perdu)
Mad Et Len are based in the South of France but present in places such as the Haider Ackermann showroom, the Some/things magazine offices and a range of other beautiful locations around Paris. The name, a play on Proust’s experience with the quintessentially French Madeleine cake that he uses to reflect on the concept of time and memory, is key to the label’s ethos in finding fragrances that will transport you back in time to different memories and distant places. An intriguing start that made us want to find out more about this unique label.
Where is Mad Et Len based?
We are a family company, based in St. Julien du Verdon in the South of France where everything is made by hand in our atelier, even the black metal cases (which hold the scents and candles) are made by hand in our atelier. There are seven people in total, one for each part of the process; one biologist, one person who makes the cases, one to pour the candles, one to make the labels and so on.
How do you create the distinctive scents?
All the fragrances are created in our atelier using all natural ingredients. The philosophy behind the fragrances comes from Marcel Proust’s experience, when he ate a Madeleine cake with his tea and wonderful memories from his childhood came flooding back, we want to create fragrances that will evoke memories from people’s pasts.
What distinguishes each of the products?
We have two different lines which can be distinguished by their labels. Those with the white labels are created to perfume the interior, including room sprays and potpourri. All gold label products are for the skin and include eau de toilette and different amber crystals that can be rubbed on the skin. The gold cased candles are special as they use the eau de toilette fragrances. All the scents and cases are hand made in our atelier which makes them completely unique.
Posted by ANTONIOLI.EU