Asvoff Show me what you are made of!

Customers aren’t just fashion victims, they are interested, they like to be informed because they want to know what makes their outfit so special, special as they are. it’s not only voyeuristic gossiping, it’s about personal life style.

It’s time to portrait the garment’s prime life, producing information about aim, philosophy and talent, starting with a once upon a time endless story of how designers figured out their exclusive creations, showing why customers picked those clothes. Knowing more about fashion, showing the greatest part of it will helping society to accept the importance of art and artists. A Shaded View on Fashion Film shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium.
 
 

 
 
ASVOFF 2011 will take place over a three day period from 7 to 9 October at the Centre Georges Pompidou in Paris.
Prize categories include: Best Film, Best New Talent – SAMSUNG, Beauty Prize – Shu Uemura, Best Sound and Best Acting. The edition features works by/with Mike Figgis, Ari Marcopoulos, Bruce Weber, Glen Luchford, Johan Renck, McGough & McDermott, Rain Li, Quay Brothers, Ryan McGinley, Wing Shya, Zoe Cassavetes…and actors/designers/platforms: Audrey Marnay, Bryce Dallas Howard, Nowness, YSL, Margiela, Hannelore Knuts, Tilda Swinton, FLY, Lou Doillon, Agyness Deyn, Maggie Cheung, Charlotte Gainsbourg…
Sponsored by Samsung, Centre Pompidou, Cristofoli Press, Standard, Passage du Desir, Ina, G.H Mumm, Talenthouse the festival is then set to travel around the world.

Since its premiere in September 2008 at the Jeu de Paume National Gallery, the program of short films has travelled to museums and institutions like the
Guggenheim Bilbao,
Palazzo Morando, Milano, with Vogue Italia,
Scope Art Fair in New York,
Cinema Rise X in Tokyo,
Chelsea Arts Club in London,
México City, with Trendsétera,
Hyères Fashion Festival,
AltaRoma in Rome,
Kiev, with Elle Ukraine
Seoul,
Riga, with Moments,
Vienna 9 Festival,
Arnhem Biennale,
Copenhagen, with CPH DOX,
Amsterdam,
Moscow, with Russian Fashion Week,
Cluj,
and more to come…

AN EXCITING NEW CONCEPT
A Shaded View on Fashion Film shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium. ASVOFF is a festival including a film selection & competition, documentaries, features and installations. The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.
 
 

 
 
Best Film ASVOFF 2010
LUST LUST by Martins Grauds

Special Jury prize
LIGHTS by Yoann Lemoine with Shaun Ross

Best Artistic Director
Alex Prager for the film DESPAIR (NOWNESS)

Best Male Actor
Aigars Stirna in the film LUST LUST (by Martins Grauds)

Best Female Actress
Lauren McAvoy in the film CHORE DAMARIS (by Justin Anderson)

Best Sound
CHAPTER 14 The Dream of the Disembodied Birds by Andrea Splisgar

Samsung Prize for Young Talent – Awarded 2000 €
BLACKLIGHT by Suzie Q + Leo Siboni

The Shu Uemura Beauty Prize
HOW YOU LOOK AT IT by Poppy de villeneuve (NOWNESS)

Le Book Prize – Awarded a 1 year online portfolio on Lebook.com
AnOther Magazine – NOCTURNA by Daniel Askill

ASVOFF 2010 COMPLETE JURY LIST
Olivier Saillard, Fashion Historian and Director of the Musee Galliera, ASVOFF President
Mike Figgis, Academy Award nominated writer/director; films include Leaving Las Vegas and Timecode
Elisabeth Quin, film critic and a French government representative for fashion
Michael Nyman, film composer for The Piano and 12 Peter Greenaway films
Bryan Adams, photographer and musician
Dita Von Teese, performer and style icon
Fabrice Brovelli, TV production director, BETC EuroRSCG.
Paolo Roversi, photographer
Emmanuelle Castro, International Marketing Manager
Daphne Burki, reporter for Canal + television
Nadja Romain, independent producer
Sara Maino, senior fashion editor, Vogue Italia
Zowie Broach, designer of Boudicca
Abdel Bounane, chief editor, Amusement magazine
Olivier Seguret, journalist Liberation
 
 

ASVOFF 2009 Winners Excerpts di AShadedView
 
 
 

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