IN 1896 GUIDO GUIDI, GIOVANNI ROSELLINI AND GINO ULIVO ESTABILISHED “CONCERIA GUIDI E ROSELLINI” AT PESCIA IN TUSCANY. HERE THE ART OF LEATHER TANNING CAN BE TRACED TO THE MIDDLE AGE, WHEN A GUILD OF TANNERS AND SHOEMAKERS EXISTED SINCE XIV CENTURY. PASSION FOR LEATHER AND RESPECT FOR ITS TRADITION ARE THE MEANINGS [...]